ClickFunnels vs WordPress: Which is Better for Building Your Website?

ClickFunnels vs WordPress – Are you looking for the best platform to build a website that can help you boost your business or blog? If so, then you’ve probably heard of WordPress and ClickFunnels, two popular platforms that offer a wide range of features and capabilities to create responsive and effective websites.

However, before you decide which one to choose, it’s a good idea to know the differences and similarities between WordPress and ClickFunnels. Therefore, in this article, we will compare ClickFunnels vs WordPress from various aspects, such as price, ease of use, customization, eCommerce, and more, so that you can find the platform that best suits your needs.

So, Let’s get started!

What is ClickFunnels?


ClickFunnels is a popular sales funnel builder that has evolved into an all-round platform for website building. ClickFunnels has built-in tools for funnel marketing that include funnel builder, LMS (for online courses), eCommerce, affiliate site builder, email marketing, and CRM.

ClickFunnels is designed to help you create and launch sales funnels that convert quickly and easily. A sales funnel is a series of steps designed to guide your visitors towards a desired action, such as buying a product, signing up for a membership, or downloading an ebook.

ClickFunnels has a library of pre-built funnels for different purposes, such as collecting leads, selling products, launching webinars and more. You can choose a funnel that suits your purpose, customize it with a drag-and-drop editor, and launch it in minutes.

What is WordPress?


WordPress is an easy-to-use content management system (CMS) that allows you to build and manage websites with ease. WordPress is the most flexible platform on the market and can be customized (with themes and plugins) to create sales funnels and landing pages optimized for lead generation.

WordPress is free and open-source software, which means you can use it without paying any fees. However, you still need a domain and hosting to run your WordPress website. A domain is the address of your website, such as, while hosting is the place where your website is stored and accessed online.

WordPress has thousands of themes and plugins, both free and paid, that can extend the core capabilities of WordPress. Whether you want to create a blog, learning management system (LMS), membership site, or online store, WordPress makes it easy to learn and master. This makes it an excellent choice for beginners as well as experienced developers.

ClickFunnels vs WordPress: Price Comparison

Price is one of the important factors you should consider when choosing a platform to build your website. Of course, you want to minimize the costs associated with a website or funnel builder, while still maintaining common features and capabilities.

How do WordPress and ClickFunnels compare in terms of price?

ClickFunnels Price

ClickFunnels Price

Unlike WordPress, ClickFunnels is a subscription service that requires you to pay a monthly fee to use it. ClickFunnels offers three pricing plans, namely:

1. Basic plan

The Basic plan of ClickFunnels costs $147 per month and includes the foundational features of the platform. It provides one website, 20 funnels, one admin user, one domain, three courses, 1,000 students, and 10,000 contacts. Users get unlimited workflows, pages, products, email sequences, and basic analytics.

2. Pro plan

The Pro plan includes everything in the Basic plan but with higher usage limits and additional features. For $197 per month, users get one website, 100 funnels, five admin users, and usage on three domains. The plan also includes 15 courses, 10,000 students, and 25,000 contacts. Additional features in the Pro plan are the ability to create an affiliate program, API access, ShareFunnels, Liquid Theme Editor, and CF1 Maintenance Mode Plan.

3. Funnel Hacker plan

The Funnel Hacker plan includes everything in the Pro plan but with even higher limits and advanced features. For $297 per month, users get three websites, unlimited funnels, 15 admin users, usage across nine domains, and advanced analytics. The plan also includes 200 courses, 20,000 students, and 200,000 contacts.

In addition, ClickFunnels offers a 14-day free trial for all plans, so you can try them out before committing. You can also cancel your subscription at any time at no extra cost. Overall, the cost to build and run a ClickFunnels website may vary depending on the plan you choose and the features you need. However, you can expect to spend at least $1,164 per year for a standard ClickFunnels website.

WordPress Price

As we’ve mentioned earlier, WordPress is free software that you can download and install on your website. However, you still need to pay for a domain and hosting for your WordPress website.

Domains usually range from $10 to $20 per year, depending on the provider and extensions you choose. Hosting ranges from $5 to $75 per month, depending on the provider and the type of hosting you choose, such as shared, VPS, or dedicated hosting.

In addition, you may also want to purchase premium themes and plugins to improve the look and functionality of your WordPress website. Premium themes usually range from $30 to $100, while premium plugins usually range from $10 to $200.

Overall, the cost to build and run a WordPress website can vary depending on your choices and needs. However, you can expect to spend around $100 to $500 per year for a standard WordPress website.

ClickFunnels vs WordPress: Customization Comparison

Customization is another factor you should consider when choosing a platform to build your website. Of course, you want a platform that gives you the freedom and flexibility to customize the look and functionality of your website according to your brand and goals.

How do WordPress and ClickFunnels compare in terms of customization?

ClickFunnels Customization

ClickFunnels Customization

ClickFunnels is a fairly customizable platform, which allows you to customize your funnels and pages with a drag-and-drop editor. You can choose from a variety of elements, such as text, images, videos, buttons, forms, and more, and place them anywhere on your page.

In addition, ClickFunnels also gives you access to a CSS editor, which allows you to change the style and color of elements on your page. You can also add HTML, JavaScript, or custom code to your pages, to add additional features and functions.

However, ClickFunnels customization also has some limitations and drawbacks, such as:

  • You are limited to the selection of funnels, pages, and elements available in ClickFunnels, and you cannot create or import new ones.
  • You cannot change the basic structure or layout of your pages, and you must follow the templates provided by ClickFunnels.
  • You do not have access to the source code or database of your website, and you must rely on ClickFunnels to manage and host your website.

WordPress Customization

WordPress is a highly customizable platform, which allows you to change almost any aspect of your website. WordPress has thousands of themes and plugins that you can install to add new features and functions to your website, such as contact forms, event calendars, photo galleries and more.

In addition, WordPress also gives you full access to your website’s source code, which means you can edit and modify files and databases as you see fit. This gives you full control over your website and allows you to create a website that is unique and suits your needs.

However, WordPress customization also has some challenges and disadvantages, such as:

  • You need to update themes and plugins regularly to maintain the security and performance of your website.
  • You need to ensure that the themes and plugins you install are compatible with the WordPress version and each other, to avoid conflicts and problems.
  • You need to have some technical and coding skills, or hire a professional developer, to customize your WordPress website at a more advanced level.

ClickFunnels vs WordPress: An eCommerce Comparison

ClickFunnels vs WordPress eCommerce

eCommerce is another factor you should consider when choosing a platform to build your website on, especially if you want to sell products or services online. Of course, you want a platform that allows you to create and manage a secure, easy, and profitable online store.

How do ClickFunnels vs WordPress compare in terms of eCommerce?

ClickFunnels eCommerce

ClickFunnels comes with eCommerce functionality, making it possible for you to set up and manage an online store without leaving the platform. However, customization options are limited compared to WordPress. While you can add products and collect orders, you can’t create a completely customized eCommerce experience.

One of the benefits of using ClickFunnels for eCommerce is the convenience it offers. The platform is designed to optimize your online store for conversions. ClickFunnels takes care of eCommerce setup and maintenance, allowing you to focus on managing your online store within the platform¹.

WordPress eCommerce

With its integration with various eCommerce plugins like WooCommerce and Easy Digital Downloads, WordPress has become a robust platform for creating online stores. Building an online store and adding products to it using WooCommerce is hassle-free. Once you install the plugin, new menu items are added to your WP admin dashboard. You can create and categorize products, just like you would create a new Post or Page. WooCommerce supports multiple payment gateways by default, including EFT, PayPal, and Stripe².

One of the benefits of using WordPress and WooCommerce is the flexibility it offers. You have full control over the design and functionality of pages used in the buying process (shopping cart, checkout, etc.).You can customize your online store with thousands of plugins and themes to meet your specific needs and preferences.

ClickFunnels vs WordPress: Security Comparison

ClickFunnels vs WordPress Security

WordPress and ClickFunnels provide features and tools for website security. However, they differ in how they approach security and how much control you have over these features.

ClickFunnels Security

ClickFunnels is a SaaS platform, which means that the platform’s team handles the security of your website. It offers a range of security features, including SSL encryption and two-factor authentication. These features help to ensure that your website and data are secure.

A SaaS platform like ClickFunnels can offer peace of mind regarding website security, as you don’t have to worry about setting up and maintaining security measures. However, it’s important to note that SaaS platforms can still be vulnerable to attacks, and choosing a reputable and reliable platform that prioritizes security is essential¹.

WordPress Security

WordPress is a self-hosted platform, meaning you are responsible for ensuring the security of your website. While WordPress is a secure platform, its customizable nature makes it vulnerable to attacks. If one plugin or theme is vulnerable, it can open up your whole site to nefarious actors.

However, numerous security plugins available for WordPress can enhance its security. These plugins offer features such as malware scanning, firewalls, and login protection. WordPress regularly updates and patches to address known vulnerabilities and secure the platform. And the best plugins are routinely updated to ensure patches come out quickly before being exploited².

It’s important to note that ensuring the security of a self-hosted WordPress website requires more work and attention compared to using a SaaS platform like ClickFunnels. You are responsible for setting up and maintaining security measures, such as SSL certificates and backup plugins.


WordPress and ClickFunnels are two different, but equally powerful platforms for building websites. Both have their own advantages and disadvantages, and the best choice for you depends on your goals, needs, and preferences.

In general, WordPress is a more flexible and customizable platform, which allows you to create and manage any website you want, with thousands of themes and plugins available. However, WordPress also requires more technical and coding skills, as well as more responsibility for organizing and maintaining your website.

Meanwhile, ClickFunnels is an easier and faster platform, which allows you to create and launch sales funnels that convert quickly and easily, with pre-made funnels, pages, and elements. However, ClickFunnels also has fewer options and controls over your website, and you have to pay a fairly high monthly fee to use it.

So, which is better for building your website, ClickFunnels vs WordPress?

ClickFunnels vs WordPress

There is no definitive answer to this question, as it all depends on what you are looking for and what you need. However, we can give some suggestions based on common scenarios, such as:

  • If you want to create a simple website and focus on selling your products or services, then ClickFunnels is probably a good choice for you. You can create an effective and professional sales funnel in no time, without having to worry about the technical aspects or maintenance of your website.
  • If you want to create a more complex website that has various features and functions, such as a blog, LMS, membership site, or online store, then WordPress might be a good choice for you. You can create a website that is unique and suited to your needs, with thousands of themes and plugins available, as well as the ability to edit and modify the source code of your website.

Of course, this is not an absolute rule, and you can find cases where WordPress or ClickFunnels is more suitable for you, depending on your situation and preferences. The most important thing is that you do your research and test-drive before you decide which platform you will use to build your website.


Here are some frequently asked questions about ClickFunnels vs WordPress:

Can I use WordPress and ClickFunnels together?

Yes, you can use WordPress and ClickFunnels together, by integrating the two through a WordPress plugin called ClickFunnels. This plugin allows you to display ClickFunnels funnels and pages on your WordPress website, by using a custom subdomain or URL. This can help you leverage the power and flexibility of WordPress, as well as the ease and speed of ClickFunnels.

Are there other alternatives to WordPress and ClickFunnels?

Yes, there are many other alternatives to WordPress and ClickFunnels, which you can use to build your website. Some examples of popular alternatives are Wix, Shopify, or Leadpages.

Is WordPress or ClickFunnels better for SEO?

SEO (Search Engine Optimization) is the process of optimizing your website to rank higher on search engines, such as Google or Bing. SEO can help you get more traffic, leads, and customers from your website. In general, WordPress is a better platform for SEO, as it has more options and controls to optimize your website, such as powerful and popular SEO Plugins.